RICO
Spanish coffee cafe
For this project, the lack of Spanish coffee cafe's was recognised, and hence a concept brand adhering to the look and feel of the same was worked on.
The brand was intended to catch the consumers eye with modern aesthetics, giving the idea of a product with great quality.
PROCESS
Mood board | Colour palette
- Mood Board
- Colour Palette
INITIAL DIGITAL ICONS
- Iterations for the digital icon
FINAL
Logo | Packaging
This was the final identity of the brand, inspired by the geometric patterns found around Spain.
The form, colours and typeface of the logo were decided keeping in mind the rich, contemporary vision of the brand.
- Final Logo
- Usage of the logo
PACKAGING
Spanish architecture is often marked by its elaborate patterns. Therefore, for the packaging, patterns were created using the same forms and strokes, as that of the logo.
- Patterns
- Usage of the patterns and logo
Freelance Graphic Designer